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How to Make Your Lettings Property Stand Out in the Current Market

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A happy lady painting her front door yellow to enhance curb appeal

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With the rental market becoming increasingly competitive, landlords need to go the extra mile to attract high-quality tenants. Standing out isn’t just about setting the right rent; it’s about creating a home that tenants want to stay in. Here’s how to make your property shine:

1. First Impressions Count

Curb appeal isn’t just for sales properties. Ensure the exterior of your property is tidy, with clean pathways, a well-maintained garden (if applicable), and fresh paint where needed. A welcoming entrance sets the tone for viewings.

2. Modern, Low-Maintenance Interiors

Tenants are drawn to properties with clean, neutral décor and durable, easy-to-maintain materials. Fresh paint, updated flooring, and energy-efficient lighting can instantly elevate your property’s appeal without breaking the bank.

3. Invest in the Essentials

Functional kitchens and bathrooms are a top priority for tenants. Simple upgrades, like new cabinet handles, modern taps, or updated tile grout, can make a significant difference.

4. Highlight Energy Efficiency

With rising energy costs, energy-efficient features are more desirable than ever. Consider adding insulation, smart thermostats, or LED lighting. Highlight your property’s EPC rating in marketing materials.

5. Offer Quality Fixtures and Fittings

Appliances that work efficiently, secure doors and windows, and reliable plumbing are essential. Tenants value well-maintained homes where everything functions as it should.

6. Pet-Friendly Options

Many renters are pet owners, and properties that welcome pets often attract a broader pool of tenants willing to stay long-term.

7. Professional Marketing

High-quality photos and well-crafted property descriptions are essential for capturing tenant interest. Work with an agent who knows how to showcase your property’s best features and target the right audience.

8. Responsive Property Management

A property that’s well-managed will always stand out. Tenants value prompt communication and reliable maintenance. Partner with a lettings agent who treats your property like their own.

At Domus Residential, we know how to make your property stand out. With 22 years of experience and a commitment to treating every property as if it were part of our personal portfolio, we ensure your property attracts the best tenants. Get in touch to see how we can help you succeed in the current market.

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